Thong Bikinis: The Bold Swimwear Taking Celebrity Fashion by Storm

How A-List Influencers Are Making the Thong Bikini a Bold Summer Essential for Body Positivity and Self-Expression

In the ever-evolving world of celebrity fashion and trends, one daring piece of swimwear is taking center stage: the thong bikini. Once seen as a bold choice reserved for exotic getaways or beach outings by the most daring fashionistas, these daring two-pieces have shed their niche status and turned into a summer must-have for women across the globe. Influenced by popular reality shows like *Love Island*, which showcases lavish villas and curated styles, the thong bikini is now a staple in a fashion landscape increasingly welcoming to body positivity and self-confidence.

The rise of the thong bikini can largely be attributed to its endorsement by A-list celebrities who aren’t shy about flaunting their curves. Stars like Hailey Bieber, Kim Kardashian, Emily Ratajkowski, and Lady Gaga have been instrumental in popularizing this almost invisible swimwear choice. Recently, Hailey captured attention not just for her sunny vacation in Mallorca, but for the eye-catching yellow thong bikini she showcased while promoting her beauty line, Rhode. The internet reacted with admiration, with comments praising her physique and beauty, and her friends Kylie Jenner and Carolyn Murphy adding their approval with likes.

Kim Kardashian has long been a trendsetter in this arena. Known for her daring fashion choices, she has frequently embraced the G-string bikini style on her platform, often seen in sultry poses that highlight her impressive curves. One memorable set of photos featured Kim cartwheeling on the beach in a black thong bikini, illustrating her comfort with showing off her body. Meanwhile, her sister Kourtney Kardashian dove into the trend as well, using the bikini to share her blossoming romance with rocker Travis Barker. Their passionate beach moments captured over five million likes on social media, further cementing the thong bikini’s status as a fashion favorite.

Yet, the spotlight isn’t solely on the Kardashians. Model Emily Ratajkowski has openly embraced her body and the world of exhibitionism, calling it empowering. In her accompanying essays, she discusses the dual nature of body exposure—its capacity to draw admiration while simultaneously inviting criticism. Her philosophy resonates with many who feel empowered to embrace their bodies, no matter the size or form. As Ratajkowski stated, “Making myself big gives me a sense of security,” a sentiment that resonates deeply within today’s culture of body confidence.

In addition to these figures, Lady Gaga and Nicole Scherzinger have also been spotted sporting the trendy swimsuits, proving that the thong bikini isn’t just a passing trend but a significant part of contemporary fashion. Even Frankie Bridge has joined the ranks of celebrities turning heads in these barely-there styles. They are, without a doubt, a testament to the world’s shifting attitudes about body image and confidence in swimwear. While some wear these pieces as a way to express their personal style, others adopt them in the name of empowerment.

However, it appears the thong bikini does have its critics. Discussion threads on platforms like Reddit reveal a mix of opinions surrounding this trend. Some users passionately advocate for more coverage, reminiscing about the classic bikini styles of the 2000s, claiming that thong swimsuits can feel uncomfortable and often leave little to the imagination. Many have expressed their longing for a revival of more modest swimwear styles, suggesting a greater variety of cuts and options to cater to all body types and preferences. Interestingly, these contrasting views highlight an important conversation in the fashion industry about inclusivity, comfort, and the idea that swimwear should cater to diverse tastes.

As the fashion industry responds to the growing popularity of the thong bikini, online retailers such as ASOS are bursting with options, showcasing approximately 187 different variations of this daring swimwear. From high-leg cuts to side-tie styles, it’s clearer than ever that less coverage is trending in 2025. The visibility of these styles on social media has created a feedback loop, pushing brands and designers to take note of what today’s consumers want.

Ultimately, the rise of thong bikinis represents a broader cultural movement towards body positivity and self-expression. As celebrities continue to advocate for freedom in personal style, more individuals feel empowered to embrace their own bodies. The ongoing debate about swimwear coverage poses vital questions about inclusivity and attractiveness and signals that fashion will continue to evolve in response to diverse preferences. Whether you’re Team Thong or prefer a more traditional style, one thing is certain: the world of celebrity fashion is more exciting than ever, and the bikini showdown is just heating up.