Rewinding the Hits: How TikTok Revived Jessie J's 'Price Tag' into a Viral Sensation

Jessie J’s ‘Price Tag’ Makes a Viral Comeback on TikTok, Uniting Generations Through Music and Playful Creativity

In March 2025, TikTok breathed new life into Jessie J's 2011 hit “Price Tag,” featuring B.o.B. The catchy song, known for its uplifting message about valuing happiness over materialism, has returned to the spotlight thanks to a viral trend that has engaged users across the platform. The resurgence of “Price Tag” started with a TikTok posted by creator aidan_buys, who lip-synced to the track while acting out its spirited lyrics. The video quickly gained traction, accumulating over 5.6 million views and igniting a wave of creativity that others eagerly joined.

The ‘Price Tag’ trend features a simple yet dynamic format: TikTok users lip-sync portions of the song while a friend or partner humorously acts out the lyrics. This playful interaction highlights the song's themes perfectly. For example, when the lyrics encourage listeners to "Just stop for a minute and smile," one participant flashes a broad grin, while another might adopt a serious expression during "Why's everybody so serious?” The engaging back-and-forth routine captures the essence of the song, creating a light-hearted atmosphere that resonates with audiences.

Alongside everyday users, notable creators and celebrities have jumped in on the fun. TikToker bailey_horse_tricks5 used her horse in a remarkable lip-sync interpretation that showcased the animal's perfectly timed facial expressions, earning over 24.6 million views. This unique twist not only highlighted the creativity of TikTok’s community but also brought an unexpected flavor to the trend. Furthermore, another user, goldenchimmykoo, edited clips of BTS member Jungkook to align with the lyrics, attracting an impressive 7.7 million views. Even the K-pop group Le Sserafim participated, featuring members Yunjin, Chaewon, and Eunchae who acted out the lyrics, resulting in more than 5.2 million views.

In a delightful show of nostalgia and connection, Jessie J herself joined the trend on March 19, posting her interpretation that garnered over 3.2 million views. Her participation not only reinforced the song's lasting impact but also bridged a connection between the original artist and a new generation of fans. This phenomenon highlights how timeless music can thrive in the age of social media, where creativity and collaboration reign supreme. The trend's charm lies in its universal appeal, inviting users to engage with the song in various inventive ways.

As “Price Tag” continues to dominate TikTok's For You Page, the trend exemplifies how a simple concept can evolve into a massive cultural moment. The original sound has been used in more than 2.3 million posts, as users from various backgrounds join in the fun alongside friends, partners, and even pets. The accessibility of this trend demonstrates the power of nostalgia and the communal nature of TikTok, where individuals find joy in both personal expression and shared creativity.

In addition to the “Price Tag” trend, TikTok in 2025 is buzzing with various other popular memes and challenges, including the Hotspot Bro meme and the Hozier Yell craze. These trends highlight the platform's dynamic and ever-evolving landscape, where music and culture are woven together in exciting and unexpected ways. As creators continue to leverage the nostalgia of past hits while incorporating their unique flair, it’s clear that TikTok remains a powerful force in shaping contemporary pop culture.

The resurgence of Jessie J's “Price Tag” and its viral TikTok trend opens up discussions about the correlation between music and social media. The ability of an older song to capture a current audience speaks to the timelessness of its message, reminding us that even in a fast-paced digital world, the joy of music can resonate beyond the years. Celebrities and fans alike have embraced this trend, showcasing how collaborative creativity on platforms like TikTok can give new life to classic hits and foster connections across generations.

In conclusion, the ‘Price Tag’ trend is a testament to the enduring power of music and its ability to inspire joy and creativity. As celebrities and fans alike participate in this whimsical challenge, they reinforce the importance of community and shared experiences in an increasingly digital world. Jessie J's hit has not only regained its place in the spotlight but has also demonstrated how engaging with art can be a collaborative and joyful endeavor. With TikTok continuously evolving and giving rise to new trends, it will be exciting to see which songs might find a second life in the coming years. The playful nature of the “Price Tag” trend serves as a reminder that sometimes, it’s the simple joys that unite us all.