Labubu: The Adorable Monster That's Taking the Celebrity Fashion Scene by Storm

How Kasing Lung's Labubu Doll Became the Must-Have Fashion Accessory of A-Listers and Collectors Alike

The world of designer toys is experiencing an extraordinary transformation, largely thanks to Kasing Lung's whimsical creation, the Labubu doll. First introduced in 2015, this unique “monster elf” has quickly evolved from an obscure designer toy into a must-have collectible for celebrities and fans alike. The recent surge in popularity of Labubu is underlined by its appearances in pop culture, especially through fashion statements made by A-list celebrities such as Dua Lipa, Lizzo, Lisa from BLACKPINK, and more. As we dive deeper into the Labubu phenomenon, we discover how this quirky doll has intertwined itself with celebrity culture and the worlds of fashion and collectibles.

Dua Lipa was notably spotted at Paris Fashion Week in April 2025, rocking a Gucci belt bag adorned with a pastel-pink Labubu keychain. This moment crystallized Labubu’s status not just as a toy but as a fashion statement. Following closely, Lizzo also incorporated Labubu into her creative work, referencing the doll in her remix of "Whim Whamiee," and showcasing it prominently in the accompanying music video — a clear indicator that this doll has transcended its original purpose and has become a symbol of quirky fashion. The doll's humorously sinister design, which features a hairy body, oversized eyes, and a cheeky grin complete with nine sharp teeth, has struck a chord with both fans and fashionistas.

The Labubu craze is further fueled by its unique availability model through Pop Mart in China, which sells the plush toys in blind boxes. Introduced in 2019, these blind boxes have created a fervent collecting culture that revolves around the element of surprise. Collectors find excitement not only in the hunt for rare Labubu variants but also in the community that shares this enthusiasm. For instance, in April 2025, BLACKPINK’s Lisa showcased her affection for Labubu on Instagram, cuddling a giant version from the Fall in Wild series. She also flaunted a pastel-pink keychain on her Kaith Elena handbag, reinforcing the doll's place in high fashion. Her engagement sparked further buzz, as she later featured her fellow group member Rosé with another variant on display at her home.

The Labubu obsession isn’t confined to K-pop idols; it has also captured the hearts of celebrities from various fields. The former first lady of the Philippines was seen sporting multiple pastel-pink Labubu bag charms on her Hermès Birkin and Kelly bags during a UK trip in May 2025. Thai model and actress Araya has been photographed on numerous occasions with her luxurious bags adorned with the rare Exciting Macaron and Chestnut Cocoa Labubu charms—highly coveted items released only once every seventy-two days. Furthermore, social media reactions from Singaporean socialite Jamie Chua and Lancaster Gelato Ily owner Jeanette Aw showcased their own Labubu-adorned bags, further solidifying Labubu as a global fashion icon.

As the Labubu doll continues to grow in prominence, various urban legends surrounding it have emerged. Heart Evangelista added a limited-edition Halloween Party Labubu to her collection, while Marian Rivera was spotted pairing a Labubu x Pronounce figure with her Loro Piana tote. Even prominent fashion influencers like Kathryn Bernardo creatively fused Labubu with high-end accessories, attaching a collaboration figure to her Alaïa purse. Meanwhile, Thai actor Mario Maurer shared a candid shot of himself with a bespoke Labubu x Mario plush, further ingraining the doll into the lives of international celebrities.

The allure of Labubu has extended beyond mere fashion statements; it has become a sought-after collectible. During the Yongle International Auction in Beijing on June 10, 2025, one of the 48 Labubu lots, a stunning 4-foot-tall turquoise figure, commanded an astonishing price of over $170,000. Even the miniature versions of the doll, including keychain and children’s editions, have fetched jaw-dropping six-figure prices in various local currencies. This growth signifies Labubu's undeniable position at the intersection of art, fashion, and collectibles in the modern market.

In essence, the Labubu doll has become the quintessential toy accessory of 2025, elevating its appeals to art collectors, fashion enthusiasts, and casual fans alike. Its evolving narrative—marked by celebrity endorsements and viral unboxing experiences—has forged a community that not only celebrates the quirky charm of Labubu but also values the creative spirit of Kasing Lung. As we look ahead, it will be fascinating to see how this little monster continues to captivate the celebrity world and the imaginations of collectors everywhere. From fashion runways to high-profile events, Labubu has solidified its status as more than just a toy; it has become a cultural emblem of contemporary style and artistic expression.